Background:

 

Online games are games played over some form of computer network. At the present, this almost always means the Internet or equivalent technology; but games have always used whatever technology was current: modems before the internet, and hard wired terminals before modems.

 

Many Indonesian people are very interested in online games, especially nowadays. It may be caused by the development in the online games itself. Online games are available in many choices, for example:

 

The most of popular games of them all are Dota, Audition and Seal Online. Both of them are interested by people who love adventure. Online games are very addictive because it’s fun, interesting and make people want to know more information about online games. One of the disadvantages of playing online games is that online games cannot be played everywhere, so that we are now combining the mobile phone with online games. We cooperate with Nokia E71 and Blackberry which is very popular in gamer society; the products are called Nokia E71 Games Edition and Blackberry Games Edition.

 

Campaign Objective:

 

Campaign objective of online games is for brand awareness.

 

Target Market:

 

Gender: male and female

Age: 16-30 years old

Geographic: Jakarta

Lifestyle: likes to play game, adventurous, interested in high technology.

 

Carlos (male) is a 20 years old college student; he loves to play online games especially Dota and Audition. He usually plays at internet cafe every day after class. He tends to forget the time because he is too enjoying playing games and he spends most of his time by playing online games.  He is very addicted to online games that sometimes he spends a day or two to stay at internet café.

 

Benefits and Promises:

 

There are many advantages that we can get by using Nokia E71 and Blackberry Games Edition, for instance we can play online games everywhere and every time we want, we can always bring the games in the mobile phone. People can easily release stress by playing online games in mobile phone.

 

Reason Why:

 

By purchasing Nokia E71 and BlackBerry Games Edition gives us more advantages, such as: online games chip, 10 GB memory card, free online games voucher for 50 hours, free online games T-shirt, customer only have to pay slightly higher price than the usual E71 and blackberry but receive much better facilities, etc

 

 

Media Use:

 

 

 

To promote online games we use flyer, spanduk, brochure, banner, games magazines (Game Station Magazine) and internet. And we will put all the media promotions in warnet, games store in mall.

 

Tone and Manner:

 

It will use creation of clown’s funny online games. Every participant will use the costume in online games.

1^st winner  :         E71 online games edition and prize Rp 5.000.000

2^nd winner :         E71 online games edition and prize Rp 3.000.000

3^rd winner :         E71 online games edition and prize Rp 1.500.000

 

 

 

Result:

 

Compare with before, now we will know the market with different gadget. We will minimalist spend time for go to warnet and see in front of the computer for a long time which cause the work to be avoid. The campaign will be success because level of high mobility and easy to use with spend time. Now, most of people use the mobile phone.

 

Why choose E71 online games and Blackberry?

Concept: to launch on 2009

Added by available online games, example: Audition (the games which is not really spend to much time), War craft (one of the most favorite games), E71 user can download more games easily.