Task Environmental Force/Facto

Customer:

Coke’s commercials basically based on young generations. So, the young generation is the target market of Coke, because they want to represent Coke with the youth and energy but they also consider about the old people they take then as a co-target market.

Competitor

Pepsi Cola.

Supplier 

Calories Carbohydrates (grams), Sodium (mg), Potassium (mg), Phosphorus (mg), Caffeine (mg),  Saccharin (mg), Aspartame (mg), Acesulfame, Potassium (mg), Sucralose (mg).

 

Stakeholder

- Media : media is in use by coca cola to promote their products using a number of ways, including through media advertisements on TV, print media such as teenage magazines, and billboards.

- Employee : of the two companies for the workers who actually worked as a subordinate, is part of the residents who live around the factory, the business is to supply people around the factory.
- Competitors : do main coca cola is pepsi cola, but there are other competitors such as AW RootBeer, Miranda. Rather have pepsi cola coca cola is the main competitor and the competitor with the other competitors coca cola.

 

·         Government

Coca cola always follow the rules and regulation in Indonesia.

·         Pressure Groups

Coca cola got an extrnal pressure from its competitor which is Pepsi Cola and its show by the volume of sales. The fact is most of Indonesian people were like Pepsi Cola rather than Coca-Cola, because Pepsi is sweeter than Coca-Cola.

 

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