Launching A New Product," Milky Moe "

Name of PR Consultant : MEGA 

Logo of PR Consultant :

Product : Milk

      Product Name : Milky Moe

      Logo Of Product : 

      Packaging

  Company : Uni Indonesia Tbk.

        Target Market :

• Age                : 7-12 years old
• Gender           : male and female
• Income           : up to Rp 1.500.000 - Rp 4.000.000
• Occupation     : employee
• Education       : junior – senior high school
• Religion         : all religion
• Race              : all race in Indonesia
• Nationality     : Indonesia
• SES                : B-C1

 Concept Launching

1. Place  

• Four Season Hotel

• InterContinental Mid Plaza

• Sari Pan Pacific Hotel

• Mulia Hotel

• JCC

2. Time

• Launching Time            : 13.00

• Registration                   : 10.30 (30 minutes)

• Press Conference          : 11.00 (45 minutes)

• Documentation              : 11.45 (15 minutes)

• Lunch       Break            : 12.00 (45 minutes)

3. Theme of Launching : “ Grow Smart With Milky Moe “

Event Schedule

• Registration

• Press Conference

• Lunch Break

• Opening (MC)

- Indy Barenz

- Farhan

• Welcoming Speech (President Director of PT. Uni Indonesia Tbk)

• Product Knowledge (Production Manager)

• Question and Answer about the product

• Entertainment

     - Gita Gutawa

     - Samuel AFI Junior

• Ice Breaking

• Closing, including thanks to …

• Goody Bag

NEWS FROM UNI INDONESIA 

PRESS RELEASE 

UNI INDONESIA HAS LAUNCH MILKY MOE

 

Uni Indonesia, the Indonesia based food and drink manufacturer has launch Milky Moe, a new milk for children to Indonesia. The launching event in International Continental Jakarta today, with several negotiation with several retailers in Indonesia. Uni Indonesia would like to launch and introduce Milky Moe to parents as a new product that good for their children.

 

Michael Petra, the Chairman of Uni Indoesia said “ I am delighted to be able to launch Milky Moe to Indonesia as a new product. It signifies the first step in our company to produce milk for kids. We try to make healthy children in Indonesia more healthier”. He added : “ we have good relationship with some retailers in several big cities in Indonesia , such as Carrefour, Giant, Hero, etc“.

 

Milky Moe, is the latest Product of  Uni Indonesia. It is innovative milk product. The size is 330 ml with two flavors of vanilla and chocolate. It contains of vitamins A, B, B1, B12, D and also calcium that good for growing children. This product is made for children from seven until 12 years old.

 

Uni Indonesia, is a well established food and drinks manufacture with headquarters in Kebagusan, South Jakarta. Uni Indonesia have branches in several cities in Indonesia. Uni Indonesia other products include Mikatori and Superjuice in which Milky Moe its lastest.

 

ENDS

 

                                                Indah Permata Sari, Press Officer

Uni Indonesia

+62818187898

 

For further information on Uni Indonesia product please contact

 

Irwan Chandra                                         Tel : + 6221 48785566

Customer Service Manager                       Fax : + 6221 48785667

Uni Indonesia

Proklamasi Street

Kebagusan                                              Date : June 3^rd , 2008

The Content Of Goddie Bag

• Product (Milky Moe
• Memo
• Brochure
• Glass/mug
• Umbrella 

Goodie Bag Design

      Brochure Design

Memo DesignGlass Design

Umbrella Design

Envelope Design

Ex Banner Design

Invitation Design

Budget For Milky Moe Launching

December 7^th, 2008

 

1.  Food and Beverages

Coffee Break : 100 pax x Rp   50.000         = Rp     5.000.000,-

Lunch             : 400 pax x Rp 200.000        = Rp   80.000.000,-

     Rp  85.000.000,-

 

2. Decoration , Sound System and Lighting

Ex Banner      : 5 pcs x Rp 150.000         = Rp      750.000,-

Spanduk                                                      = Rp      500.000,-

Ballroom Decoration                                  = Rp   5.000.000,-

Flower            : 2 set x Rp 250.000         = Rp       500.000,-

Sound System                                             = Rp 15.000.000,-

Lighting                                                        = Rp   3.000.000,-

Table/Floor Mic : 3 x Rp 165.000           = Rp      495.000,-

Electricity      : 5000 watt x Rp 440.000 = Rp   2.200.000,-

    Rp     27.445.000,-

 

3. Artist Management

Mc (Indy Barenz)                                         = Rp  20.000.000,-

Singer (Gita Gutawa)                                   = Rp  20.000.000,-

     Rp   40.000.000,-

 

4. Goodie Bag

Bag                 : 250 x Rp     8.000                 = Rp  2.000.000,-

Memo             : 250 x Rp     3.400                 = Rp     850.000,-

Umbrella       : 250 x Rp   15.000                 = Rp  3.750.000,-

Glass              : 250 x Rp     5.500                 = Rp  1.375.000,-

Press Release        : 250 x Rp   10.000        = Rp  2.500.000,-

Envelope Pers : 45 x Rp 300.000                = Rp13.500.000,-

     Rp    23.975.000,-

 

5. Print Material

Invitation       : 250 x Rp 5.000                    = Rp 1.250.000,-

Brochure        : 250 x Rp 2.000                    = Rp    500.000,-

Envelope       :   50 x Rp 2.000                     = Rp    100.000,-

   Rp        1.850.000,-

 

6. Other Chargers

      Doorprize

      Price 1 : Ticket Garuda Indonesia Jakarta-Singapore for 2 person

                                                                      = Rp 2.944.000

      Price 2 : Sony PSP for 1 pe                 = Rp 2.600.000,-

Telephone & Fax                                  = Rp 6.000.000,-

Photo Copy   : 1000 pcs x Rp 200     = Rp    200.000,-

1 Room Rent for PR crew                    = Rp 1.000.000,-

Breakfast & Lunch for PR crew          = Rp 2.000.000,-

Transport                                               = Rp 6.000.000,-

Tips                                                          = Rp 1.000.000,-

Gift For Games                                       = Rp   500.000,-

Registration Book : 2 book x Rp 25.000  = Rp      50.000,-

                                                                                        Rp    22.294.000,-

 

7. Unexpected Cost

15 % x Rp 200.564.000                                               Rp    30.084.600,-

GRAND TOTAL                                                          Rp 230.648.600,-