Task Environmental Force/Factor
Company 1 : Coca - Cola
Customer:
Coke’s commercials basically based on young generations. So, the young generation is the target market of Coke, because they want to represent Coke with the youth and energy but they also consider about the old people they take then as a co-target market.
Competitor
Pepsi Cola.
Supplier
Calories Carbohydrates (grams), Sodium (mg), Potassium (mg), Phosphorus (mg), Caffeine (mg), Saccharin (mg), Aspartame (mg), Acesulfame, Potassium (mg), Sucralose (mg).
Stakeholder
- Media : media is in use by coca cola to promote their products using a number of ways, including through media advertisements on TV, print media such as teenage magazines, and billboards.
- Employee : of the two companies for the workers who actually worked as a subordinate, is part of the residents who live around the factory, the business is to supply people around the factory.
- Competitors : do main coca cola is pepsi cola, but there are other competitors such as AW RootBeer, Miranda. Rather have pepsi cola coca cola is the main competitor and the competitor with the other competitors coca cola.
Government
Coca cola always follow the rules and regulation in
Pressure Groups
Coca cola got an extrnal pressure from its competitor which is Pepsi Cola and its show by the volume of sales. The fact is most of Indonesian people were like Pepsi Cola rather than Coca-Cola, because Pepsi is sweeter than Coca-Cola.
General Environmental Force/Factor
Company 1 : Coca Cola
Economic Conditions
Being the biggest company in the soft drink industry, Coca Cola enjoys the largest market share. This company controls about 59% of the world market.
Political/ Legal Conditions
The Coca Cola Company has complete and has complete the legal condition of the procedures from the government itself.
Socio Cultural
Coca Cola are a very diverse organisation in terms of the markets that we serve and the people we employ. Our employees come from many different races and cultures; we employ more than 47,500 people from 76 nationalities.
Global
- Coca Cola has own 4 of the world's top 5 nonalcoholic sparkling beverage brands
- Associates : 92,400 worldwide
- Operational Reach : 200+ countries
Technological Conditions
Coca-Cola was being bottled, and with the aid of transportation networks, began to creep across the United States and to foreign countries. During World War II, Coca-Cola strengthened its image with the American public and doubled its presence in international markets. The company continued to grow through the use of new media and distribution technologies, achieving the international status that it has today.
Originally, the Coca-Cola bottle had a uniform radius, like other common beverages of the time. But upon studying how Coke was sold to the average consumer, the company found that when consumers reached into the ice chest to pull out a beverage, they had no way of differentiating between a Coke and a competing soft drink. The company soon realized that if they altered the shape of their bottle to the curved shape that still remains today, the consumers would know what they were grabbing as their hand was buried in ice. The new Coca-Cola bottle made it effectively easier to “grab a Coke”.
Task Environmental Force/Factor
Company II : Pepsi Cola
Customer
PepsiCo's target market can be people of all ages because of their wide range of products. But in Indonesia itself the main or the major customer of Pepsi Cola is for children. Because they like a sweet taste which is Pepsi has rather than Coca Cola.
Competitor
Coca cola.
Supplier
Calories Carbohydrates (grams), Sodium (mg), Potassium (mg), Phosphorus (mg), Caffeine (mg), Saccharin (mg), Aspartame (mg), Acesulfame, Potassium (mg), Sucralose (mg).
PT. Pepsi Cola Indobeverages, International Private Company
Jakarta, 12510 Indonesia 021- 7918 1888 , 021- 7918 2559 (fax)
Company Description: Manufacturing: Manufacture and distribution of soft drinks
Stakeholder
- Media : media is in use by Pepsi Cola to promote their products using a number of ways, including through media advertisements on TV, print media such as teenage magazines, and billboards.
- Employee : of the two companies for the workers who actually worked as a subordinate, is part of the residents who live around the factory, the business is to supply people around the factory.
- Competitors : cocacola is the main competitor of Pepsi Cola.
Government
New regulation, inflation, interest rate, influence customer spending and choice.
Pressure groups
Pressure from external factor, there was a case in India which sound, there was a condom inside a bottle of Pepsi Cola. After that accident, an external pressure of groups were spotted in this case.
General Environmental Force/Factor
Company II : Pepsi Cola
Economic Conditions
31.4% market share. Such as disposable income and discretionary income. Pepsi cola has addressed this side of the influence by maintaining a low price on the prices of its product.
Sociocultural
Such as culture, subculture, socio-economic status, family and reference group influence customer behavior towards a product.
Global
Pepsi Cola has reach 200 country in this world.
Technological condition
Firstly Pepsi Cola was sell with name called "Brad's drink" which is made from water, sugar, vanilla, pepsin and cola nut. And then changed the name to "Pepsi Cola" after pepsin and cola nut is used in the prescription. Pepsi Cola name registered on 16 June 1903. The packaging of Pepsi Cola also more update than the before, to keep survive in the market which is have a big competitor such as Coca – Cola.
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